Privacy Policy

Healthy Teeth Beautiful Smile, Dr. Loretta A. Smith, DDS, MS ("we," "us," "our," or "the Practice") is committed to protecting the privacy of our patients and website visitors. This Privacy Policy describes how we collect, use, and safeguard your personal information when you visit our website or interact with our practice.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number (including mobile number), mailing address, and child/patient name.
• Health Information: Information you voluntarily provide about your child's dental history, treatment needs, or appointment preferences.
• Usage Data: Information such as your IP address, browser type, and pages visited, collected automatically when you use our website.

2. How We Use Your Information

We use the information we collect to:

• Schedule, confirm, and manage dental appointments.
• Send appointment reminders, recall notices, and reactivation communications, including SMS text messages and emails.
• Provide and coordinate dental treatment and patient care.
• Respond to your inquiries and provide requested information about offers.
• Improve our website, services, and patient experience.
• Comply with legal and regulatory obligations.

3. SMS Text Messaging & Consent

With your express consent, we may send SMS text messages to the mobile number you provide. These messages may include appointment reminders, recall outreach, promotional offers, and practice updates. You consent to receive such communications by providing your mobile number to us.

Opt out: You may unsubscribe from SMS messages at any time by replying "STOP" to any message. For assistance, reply "HELP" or call us at (773) 445-7777. Message and data rates may apply. Message frequency varies. Consent is not a condition of any purchase or service.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Trusted third parties that assist us with scheduling, communications, and practice management, under agreements requiring them to protect your information.
• Health Plans & Insurers: As necessary to verify coverage and process claims, in accordance with applicable law.
• Legal Authorities: When required by law, court order, or to protect our rights, patients, or the public.

5. Health Information (HIPAA Notice)

Protected Health Information (PHI) collected by the Practice is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and our Notice of Privacy Practices. A copy of our HIPAA Notice of Privacy Practices is available upon request at our office.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your location, you may have the right to access, correct, update, or request deletion of your personal information. You may also opt out of certain communications at any time. To exercise these rights, please contact us using the information below.

8. Children's Privacy

As a pediatric dental practice, we collect information about minor patients through their parents or legal guardians. We do not knowingly collect personal information directly from children under 13 without parental consent. Parents may review, update, or request deletion of their child's information at any time.

9. Cookies & Tracking

Our website may use cookies and similar technologies to enhance your browsing experience and analyze website traffic. You can control cookies through your browser settings, though disabling them may affect website functionality.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted to this page with a revised date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: